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It’s been known for some time that Google looks at reviews for long tail information and that reviews with that information would lead to Google showing local listings for those terms. In addition to the Local pack and Map results, Google’s search results are packed with review sites and content. The Role Of Online Reviews In Search Marketing We also have known that it wasn't just reviewed at Google that were used to expand Google’s understanding. Google is clearly looking at reviews at multiple sites across the web to better understand any given business and using those 3rd party reviews to increase a business’s visibility in search. So