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For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing) is taking Google’s market share, and plenty more. Thanks to new data generously compiled for SparkToro from Jumpshot, a clickstream data provider that monitors more than 10 million desktop and mobile devices in the US, we’ve got some high quality answers. Myth #1: ~65% of Web Searches Happen on Google Reality: Google is a near-monopoly, with more than 90% of web search volume No one has a vested interest in sharing real data about Google’s market share. For Google, putting this data