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August 2018

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I'm Moz's co-founder (and worked at the company from 2001-2018). Today I'm founder of SparkToro and author of Lost and Founder. I blog, travel, speak, write, and I love the worlds of marketing & technology ; I am Rand Fishkin.   Reputation Management SEO: How to Own Your Branded Keywords in Google - Whiteboard Friday A searcher's first impression happens on Google's SERPs, not your website. In this Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively. What Do SEOs Do When Google Removes Organic Search Traffic? - Whiteboard Friday We rely pretty heavily on Google, but