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December 2014

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Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about the expectations that SEOs create and sometimes falsely create. It's not always our fault, but it is always our responsibility to fix the expectations that we create with our teams, our managers, our executives, and, if we're consultants, with our clients. So here's the problem. This is a conversation that I see happen a lot of the time. Here's our friendly SEO guy over here, and he's telling

Hi and welcome to a Whiteboard Friday with Josh Bachynski, who some people call the Ginger Rand. Today I want to talk about Panda 4.1 and the Google leaked dos and don'ts. Recently, another algorithm named Penguin has been getting a lot of attention in Google. But I want to make sure that we don't forget about Panda.Penguin is to SEO as kind of like Jason Voorhees, if you will. It's very scary, and it comes around every now and then and slices and dices websites. But Panda is more, in my opinion, kind of like Freddy Krueger.

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about information architecture, and specifically how you can organize the content of your website in such a fashion to make information architecture help your SEO and your rankings and how search engines interpret your pages and the links between those. I want to start by talking broadly about IA and the interaction with SEO. IA is designed to say, "Hey, we want to help web users accomplish their

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about the expectations that SEOs create and sometimes falsely create. It's not always our fault, but it is always our responsibility to fix the expectations that we create with our teams, our managers, our executives, and, if we're consultants, with our clients. So here's the problem. This is a conversation that I see happen a lot of the time. Here's our friendly SEO guy over here, and he's telling